I’m Friends with Benefit.

Something about me: I’m very lazy with makeup and I’m always on the go. I guess that’s why I’m not a makeup blogger. I spend a lot of time trying to figure out how to spend less time in the makeup chair for more productive things–hence why I do things like microblading (because I can’t draw a decent brow). I woke up like this, y’all. #lazygirlbeautyhacks

But I’m still a woman, and makeup is our birthright. Fine, it might have taken me 20 years to realize that makeup does not have to be high-maintenance… it can be fun too.

Laughter is the best cosmetic.

Whenever I find myself in a cosmetics area department store abroad, I tend to gravitate to Benefit because their area always looks more fresh, warm and friendly–with a quirky sense of humor. Just like your trusted BFF.

In a sea of sophisticated black-and-white brands, the flirty and fun Benefit brand stood out in department store floors. Benefit products come in really unique retro-chic packaging with cheeky names.

cheekathon benefit cosmetics makeup

I love their branding and positioning, and more so for their wacky ideas! A friend told me they saw Benefit have these Cosmetics Vending Machines in US airports. I Googled it up and found these! What an ingenious idea!

benefit-glam-up-away-front
Image source: Makeup and Beauty Blog

Benebabe / Friend with Benefit

So now I’m officially a Friend with Benefit. And a clingy one, too.

Slowly, I’ve grown to enjoy putting on makeup and feeling pretty, but still want to make it as quick and effortless as possible.  So if you like it no-fuss and no-stress like me, you will love the brand. Benefit Cosmetics has real girls (and women!) in mind–girls who are busy, always on the go. The brand knows that every woman is unique, with varying face types and different facial care needs.

My favorite thing about their products? Their handiness–they are so compact, user-friendly and small enough to fit in your purse or makeup kit.

The company said it well: ‘makeup doesn’t have to be serious to be good.’

Benefit: Your Fairy Brow Mother

Benefit has gained quite a reputation in the brow department. A lot of celebrities and influencers live by . They’ve perfected the Art of Brow, even before eyebrows on fleek were a thing!

Benefit has eyebrow solutions for all kind of brow problems: patchy brows, uneven brows, shapeless brows or even absent brows.

The Benefit Brow Bar offers brow waxing services to help shape and groom your brows. Groomed brows make a big difference in your face–it will give an instant facelift and take a few years off your face.

benefit brows cebu

Benefit Opens Now in Cebu!

Imagine my excitement when I heard that Benefit is finally opening in Cebu! I got invited to their media launch and was fortunate enough to be one of the first to sneak a peek into their first boutique in Cebu at SM Seaside City.

benefit cebu sm seaside

Now’s the perfect time to indulge and stock up on my Benefit must-haves! Some favorites are the Battina, Cheekathon, the Brow collection and the Be Porefessional.

The Cebu shop looks pretty and playful in pink! Everyone was just as excited as I to dig into some loot.

Here are some photos with fellow bloggers, influencers and press:

In an upcoming post, I’ll show you my travel makeup kit–a lot of the contents are from Benefit! Watch out for it soon.